Ikea’s Space Saving Billboard


Ikea have done it again.Concerned with managing small spaces they have translated this through to their billboards.German ad agency Thjnk Hamburg used three different headlines which react to three different coloured RGB bulbs turning an average sized billboard  9 sq m into 27sq m! Clever huh!

This entry was published on February 27, 2014 at 4:17 pm. It’s filed under Branding / Marketing, design, Retail and tagged , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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