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adidas by Stella McCartney flagship store opens in London

Stella McCartney has collaborated with adidas and Architects APA and created the first stand alone adidas by Stella McCartney store which launches her sports wear clothing range located in Brompton Cross.The store is a textured dream and features materials and fittings in a way that is not traditionally used in sport stores.The store’s F&F are by Italian company Buzzoni Shop Interiors and features bold architectural lines merged with block coloured walls and marries it against raw plaster and muted colours.

Nick Craggs, adidas UK Marketing Director comments, “The vision was to create a great and unique store concept that positions the adidas by Stella McCartney label as a premium sports collection. This store will enforce our connection to deliver great product for woman in the one and only store dedicated to only selling adidas by Stella McCartney collections. This store will also launch our next generation of store design for presenting the adidas by Stella McCartney label worldwide.”

Stella McCartney comments, “This store is a real celebration of what we have been building for the last 8 years together with adidas and hopefully it is going to be the home for women to go to and find everything they need for their sports and at the same time not having in any way, to sacrifice their style. It’s very much part of the world of Stella McCartney store that we have opened in Brompton Cross, and it’s really the icing on the cake, as far as it is expressing the different facets of the brand.”

http://www.dazeddigital.com/music/article/13574/1/exclusive-film-adidas-by-stella-mccart

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This entry was published on June 6, 2012 at 8:28 pm. It’s filed under Branding / Marketing, Interiors, Retail, Trends and tagged , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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